See how messages can
be rethought, Kindly
   
ur so uglyInactive Submit Button
Bad MessageHmm … maybe
reconsider this
message?
omg did you see what
they did yesterday?!
what idiots
Inactive Submit Button
Bad MessageHmm … maybe
reconsider this
message?
Cool! See you there!Inactive Submit Button
Good MessageYour message
looks great!
Good to send!
umm yeah I think
that will be okay
Inactive Submit Button
Good MessageYour message
looks great!
Good to send!
No that's so dumbInactive Submit Button
Bad MessageHmm … maybe
reconsider this
message?
Yesterday's movie was
great I liked it, but not
the scary parts. Those
just freak me out
Inactive Submit Button
Good MessageYour message
looks great!
Good to send!
UNICEF Logo

Kindly is the product of a collaboration between UNICEF and Gitanjali Rao, a young innovator.

Check With Kindly

Kindly is an API that uses Machine Learning to identify 'toxic' messages.

Kindly evaluates messages before they are sent and offers users the chance to modify them.

Kindly aims to make children feel safer by leveraging the latest advances in technology and by empowering children to solve this pressing challenge.

Kindly aims to end cyberbullying, one message at a time.

Test Kindly for yourself!

Reply to the message and check your entry with Kindly to see if your message is toxic or considered cyberbullying.

Kindly Test Message
Omg, did you hear?
They fell down the stairs at school! People were laughing LOL
* Please do not enter personally identifiable information.
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Don't just test, but improve Kindly!

Contribute to Kindly's understanding of message intent by submitting any sentence and flagging if it has a cyberbullying intent or not.

Contribute  >

Think Grammerly,
but for cyberbullying

When integrated with existing text-based platforms, Kindly allows users to check and edit their messages for toxic intent.

Check the message

Check the message

Users prompt Kindly to evaluate their message draft for toxic text or cyberbullying intent

View Feedback

View feedback

Feedback on the message offers users the chance to edit their original message

Send Final Message

Send final message

Users choose to send the final message after seeing and/or responding to the feedback

One-third of the globe’s youth is bullied. It affects everyone: those who are bullied, those who bully others, and those who witness bullying. And it doesn’t stop in the physical world. It happens online, too.

Kindly is a uniquely qualified solution to eliminate cyberbullying

Partners Gitanjali Rao and UNICEF provide the principles that make Kindly an excellent digital tool that empowers children.

Children's data privacy

Protection of childen's rights and data

To take full account of children's issues and rights online, UNICEF has developed a Manifesto for data governance to protect children’s data and their rights and prioritize children’s best interests. Thus, UNICEF is uniquely positioned to provide strong child data protection guarantees and offer a trusted digital public good that puts children first.

Open-source solution

An open-source solution for anyone to contribute to

By developing Kindly as an open-source solution, UNICEF encourages and empowers children to be part of the solution to a challenge that many of them face directly. Kindly provides systems of iterative improvement that allow the tool to meet the specific needs of different communities.

Empower anyone to contribute

Engaging children directly in a solution to cyberbullying

While similar services to Kindly exist in the market, they do not engage children in the way Kindly aims to. Kindly gives children themselves the power to eliminate cyberbullying by checking their messages, and centers their own safety and protections in the solution.

Frequently Asked Questions

Kindly offers a public API that any online service provider can leverage to integrate with their existing product offering. It is as simple as sending any message that the user is typing to that API endpoint, and process the response to provide feedback to the user on whether that user-generated content is fine to post, or the user should reconsider their language before posting. Contact kindly@unicef.org with any technical questions around the integration possibilities.

Kindly was created for children between the ages of 10 and 18 years in an effort to end cyberbullying and make them feel safer. Kindly can be integrated with any platform that provides text-based services (such as chat interface, email platform, etc.) to benefit children, globally. While the current version is available in English, more languages are envisioned in the future.

Kindly's open-source API does not collect any user data. It is supported by UNICEF's strong Child Safeguarding standards that promote the protection and safeguarding of all children. It is also supported by UNICEF’s Data Protection standards that ensure that individuals' privacy rights are honored and their data appropriately protected. However, if someone wishes to contribute to the training data set, they can do so through our Contribute Page. Before being added to the training open data set, the data will be anonymized and reviewed by trusted UNICEF staff to maintain appropriate privacy measures.

We’d love to have you! To keep up with Kindly’s progress and latest developments, access the API repository. You can also contact Kindly’s team via email at kindly@unicef.org.

Join us in ending cyberbullying!

Contribute data

Teach Kindly to recognize cyberbullying by submitting text and evaluating feedback

Contribute

Stay updated

Keep up with Kindly’s progress by accessing the UNICEF/Kindly software repository

Software Repository

Learn more

Connect with Kindly to learn more about Kindly or to explore a partnership role with us

Email us

Kindly

Kindly is the product of innovator Gitanjali Rao and UNICEF's collaboration